Asbury Healthcare is a senior living community with three campuses in Illinois. Each community was in need of a facelift in order to attract new residents. With the intent to change the overall experience from that of a nursing home to a high-end resort, Asbury contacted Landmark for our input.
Since the campus was a medical facility, the new décor must not be disruptive to the clinicians and other staff. The new interior signage selections must remain on-brand, but also serve as way-finding for the staff and visitors.
With a plan to roll-out new signage and décor, both interior and exterior, our design team was able to phase-out the clinical feel of all three senior care facilities without conflicting with the medical staff. Since our projects completion, all of Asbury’s senior living communities are at full occupancy with a waiting list of over 3 months.